VANS COMFY CUSH

We were briefed by the influencer team at Ogilvy UK to create an eye catching set of gifs and stickers for the ‘Vans Comfy Cush’ campaign. We created gifs out of their existing design and motion work whilst also adding a pack of new illustrated GIFs. For the creators and public to use, Ogilvy created 18 different stickers, relating to #ComfyCush to be used on Instagram Stories, Snapchat and other platforms with GIPHY API.

These were used in most stories from the Vans Europe creators, and the Vans Europe account.

-18 GIFs created.

-780,000 GIF views.

-Over 800,000 story views

-Avg. 8,000 views per frame

-776,000 views on GIF Stickers

Creative and Design
In collaboration with Joseph Brown, Lewis Raven, Adam King.