LEVEL - MAY RAIN

A study found that the month of May in Paris was the rainiest month in their calendar year.

We were briefed to create some DOOH advertising that reacts with the weather at the exact time the DOOH is viewed. The copy used is a famous phrase in France used to exemplify the spontaneity of May's weather and inviting us to be the same. So when it was raining the first video was shown, and when the weather was clear and held up, the second video emerged.

 I was the lead creative along with Smita Mistry and we worked collaboratively on the copy, visuals and execution of these DOOH’s. It was the first time I’ve ever had to use my French knowledge for a client brief, which was a challenge but one that was worth it in the end.

in collaboration with Smita Mistry & Dane Neil