The Age OF RETIREMENT

The Future of Retirement report is a regular independent study into global retirement trends, running since 2005 on the current and future challenges faced by people in pre-retirement and retirement.

We had to create two posts covering two insights from the study, the first being directed at pet owners, the second aimed at 20-35 year olds who cannot keep their own promises.

I worked on the creative for these posts, writing the copy, art directing the visuals, executing all assets in house at Ogilvy UK.