BRITISH GAS - DEMENTIA WEEK

I was lead creative on this campaign, directing and involved in animating these short pieces of content for Centrica and British Gas. The aim was to raise awareness of dementia and a caring initiative during ’National Dementia Week’.

The three animations are intended to support an increasing awareness of a condition that is far more common than people realise, as well as quashing preconceptions about its nature and the demands made on carers.

In collaboration with Gareth Clarke